Italian fragrance maison Acqua di Parma which focuses on mens grooming, inaugurated last week its brand new flagship in Milan, on its former space in Via Gesu, which used to house the Acqua di Parma boutique in Milan. The new flagship covers an expanded surface of almost 150 sqm,with 5 windows. The new flagship of Acqua di Parma will feature the full range of fragrances and beauty products, accessories such as bathrobes, slippers, travel beauty cases, as well as a barber shop, which will be available by advance reservation, starting February 20th. This is the first Acqua di Parma store which includes a barber shop, using the full line of men's shaving and grooming products. Acqua di Parma is owned by French giant LVMH and is present at over 300 sales points worldwide.